The company wanted to keep its color and its topics in its social media campaign. The challenge was to create this with a product almost transparent.

The content was made from scratch, from taking pictures in colorful backgrounds to creating specific vectors for each product. The vectors in the background were decided based on the ingredients of each lip balm.

They wanted two of them static images, and two of them motion animations.

For this campaign, the brand decided to launch new lip balm lines with modest packaging. All white-transparent with bright color on its typography.