Fancy Handy is a cosmetic company produced in Spain. Known for their funny and colorful products All of them are based on sea life and summer plants such as palms, stars, or cactus.
For this campaign, the brand decided to launch new lip balm lines with modest packaging. All white-transparent with bright color on its typography.
The company wanted to keep its colors and its topics in its social media campaign. The challenge was to create this with a product almost transparent.
The content was made from scratch, from taking pictures in colorful backgrounds to creating specific vectors for each product. The vectors in the background were decided based on the ingredients of each lip balm.
For this campaign, the brand decided to launch new lip balm lines with modest packaging. All white-transparent with bright color on its typography.