The concept for the logo is based on standing out from the competition and that’s why we use a simple typeface in bold and capital letters.

The idea is also to unify the name and icon becoming all in one logo. For that, the O has a bowl inside (the icon) that will be used along with or integrated as part of Nonna’s word. Both N between the O will give continuous space to the design, taking the roughness of straight edges away.

The bowl of salad will support the idea of healthy food, organic, and sustainability as this symbol is related to the natural and organic feeling of vegetables and fruits.