The Company
Inches: Te Design Studio is a company based in Toronto. The owner, Kanal came from India to make her dream come true, transforming houses into homes.
Their main object is to make sure no inch is left behind without design. Always according to the client’s requirement, ideas and budget.
Their mission is to deliver the best quality and design, even when the budget is tight. They want to show that you don’t need to spend all your savings to get great results.
General Concept
When we think about architecture or interior design, the first thing that comes to our minds is geometry and symmetry.
These two along with simplicity will be the general creative concept of the project.
The palette color will be based on the neutrals colors taken form the mods board, focusing on brown and light pink.
Logo Concept
For the new logo, the idea was based in the following examples with simple lines, geometrics shapes and one or two colors. This makes the design to look very clean and easy to recognize.
As the icon for inches is a geometric shape, the main idea is to develop a logo that refer to the name of the company so can be use individually and still be recognizable. In the other hand, the name needs to be written with a sans serif typeface as it’s going to be used mostly for web. It will need still to follow the geometric idea to match the logo.
These two along with simplicity will be the general creative concept of the project.
The palette color will be based on the neutrals colors taken form the mods board, focusing on brown and light pink.
Website Concept
Ideas for website concept:
- Scroll down website for fast access.
- Lightest pink for backgrounds and darkest brown for text, to create enough contrast that will help with readability.
- Using floating boxes with drop shadow as a container for services to make clear the different services that they offer.
- There will be a bubble with a position fixed to be accessible at any time to FAQ page.
- One page per project with pictures displayed in the gallery. Description in the first picture with a description of the project.
Social Media Concept
Following the same concept, the idea for social media is to display the different projects, quotes about interior design and pictures of the products from the shop, as they will open it in Instagram to get more people to buy, not just the actual clients they have.
- Pictures of projects: All pink colors. Thin stroke of a square with the logo at the bottom. The logo needs to appear to be water mark and avoid getting rob from others.
- Quotes: Pictures of projects but with quotes about interior design with a frame and quotes marks. Brown colors to create contrast between pictures and get a clean look on the different concepts. The quotes help to get closer to the clients, showing them the tone of the company.
- Store: Pink and brown. Big letters with frames and pictures where the product is the focus. Also can be use with quotes that appeal about details on the design. Calling the client to get them in the store in the copy.
- Stories: Will match the design of the post when it’s the same, except for projects. For this, it will be a gallery with different styles, to show the client more than one picture.
